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AK (Amaanullah Khan) 👋

Doc Name: Muhammad Zain

Ever since I wrote my first line of code, I've been fascinated by how a few keystrokes can turn an idea into something people can actually use. That curiosity turned into a passion and eventually into a career as a professional developer. In production, I ship stable, secure and scalable products with clean code and SEO best practices, focused on Full-Stack Development (PHP, Laravel, MySQL), Mobile Apps (Flutter, Firebase) while continuously learning React.js, Node.js and Python.

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CRM Delta – Sales & Leads Management System

CRM Delta – Sales & Leads Management System

Client For:

In-House Business Solution – Sales & Lead Operations

Services:

CRM DevelopmentLead Distribution SystemRole-Based Access ControlInternal Chat IntegrationReal-Time Dashboards
N/A (Private Deployment)

Overview

CRM Delta is a full-scale sales and lead management platform engineered to manage the entire lead lifecycle — from acquisition to final conversion — with precision and efficiency.

The platform empowers administrators to:

  • Upload and process large volumes of leads in batches
  • Assign them to scrapers for verification and enrichment
  • Distribute refined leads to sales agents for follow-up and closing

Through real-time dashboards, management gains complete visibility into every stage of the lead process, ensuring no opportunity is missed.

A custom-built internal chat system enables instant, secure communication between team members — replacing reliance on external messaging tools. Each operational role — Connector, Agent, Admin, Manager, Closer — receives a dedicated, role-specific interface to maximize efficiency and clarity.

Challenges

This project presented several unique challenges that required innovative solutions and careful planning to overcome. Here's a detailed breakdown of the key challenges and how they were addressed.

Bulk Lead Management:

Challenge:

Efficiently process and manage thousands of leads without delays or data loss.

Solution:

Developed optimized PHP batch-processing scripts with multi-step data validation to ensure speed, accuracy, and reliability.

Role-Specific Dashboards:

Challenge:

Provide customized tools and views tailored to different user roles.


Solution:

Built a scalable role-based access control (RBAC) framework with isolated dashboards that present only relevant data and actions to each role.


Instant Collaboration:

Challenge:

Reduce response time and improve coordination between departments.


Solution:

Integrated a real-time, secure chat module into the CRM, allowing quick decision-making and direct collaboration without leaving the platform.


Results/Conclusion:

CRM Delta led to:

  • Faster lead processing and distribution
  • Enhanced visibility of sales operations
  • Improved coordination between different roles

The result was a measurable increase in conversion rates, better operational transparency, and a stronger end-to-end lead management process.

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